Quote: G.K. Chesterton


  “A dead thing goes with the stream, but only a living thing can go against it.” G. K. Chesterton (1874-1936), British writer, social critic, playwright, novelist, and debater    

What Will You Regret?

cute little child joke outdoor with dad

    This article looks at what people regret the most when they are faced with the final days and weeks of their life, and the lesson it has for the rest of us now.   Having done the research for the article, what struck me most was that on the rare occasion we are [...]

The Day Coke Died – 1 August 2012

Handout Coca-Cola Photograph

  A little girl says to her mummy, “When did the world stop buying Coke? Mummy replies, “It began on 1 August 2012, and by Christmas that year Coke no longer existed.” The little girl says, “Were you there Mummy? Were you part of it?” Mummy replied, “Yes I was darling, because I know how [...]

Consumption Driver

Furniture (Crop)

    This article looks at an interesting social phenomenon known as the ‘Diderot Effect’, which can act as a driver of consumption.   It is named after the French philosopher Denis Diderot (1713-1784) who first described the phenomenon in an essay entitled ‘Regrets on Parting with my Old Dressing Gown’. In his essay, Diderot [...]

Quote: G.K. Chesterton


  “There are two ways to get enough. One is to continue to accumulate more and more. The other is to desire less.” G.K. Chesterton (1874-1936), British writer, social critic, playwright, novelist, and debater    

The Rebound Effect – A Sting in the Tail


  In an earlier article I discussed the trend in carbon emissions, reaching the conclusion that: “whilst there are significant efforts around the world to reduce the level of emissions, the sad fact is that the level of carbon emissions being released into our atmosphere is going to increase for the foreseeable future.” One of [...]

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